Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi dapibus scelerisque ultrices. Nulla ex ante, aliquet sed auctor eget, ultricies sed ligula. Cras vulputate viverra ipsum, convallis sollicitudin magna tincidunt eu. Aenean sit amet rhoncus est, in fermentum felis. Praesent sed metus ornare, condimentum nunc in, euismod lectus. Cras venenatis neque a imperdiet convallis. Nam ut consectetur sem, ornare tincidunt nunc. Morbi ac ligula sed sapien ullamcorper lacinia vitae id nisi. Pellentesque dolor risus, condimentum quis condimentum nec, euismod at enim. Nulla convallis semper finibus.

Maecenas placerat dolor lorem, malesuada egestas lorem lacinia vel. Morbi non turpis ac sapien pharetra dapibus. Praesent facilisis nisi at diam viverra, quis cursus lorem accumsan. Morbi mattis sagittis semper. Vivamus imperdiet magna ut diam dapibus, ut convallis metus porta. Nulla vestibulum porttitor lorem eget posuere. Praesent molestie congue porttitor. Proin consectetur massa et arcu gravida, a imperdiet dui sagittis. Nulla pretium mollis lorem, eget facilisis nulla vehicula eget. Quisque id dignissim velit. Cras aliquam, odio nec ullamcorper varius, arcu arcu pellentesque ipsum, sit amet bibendum tellus odio non eros. Sed euismod ipsum vitae commodo dictum. Mauris ut ligula fermentum, iaculis dui ut, laoreet massa.

Nunc sed eros vulputate, gravida justo non, euismod felis. Etiam elementum feugiat ex, vel malesuada purus lacinia et. Proin id mauris molestie, feugiat urna eu, egestas eros. In pretium magna urna, ac auctor nibh congue id. Mauris odio arcu, auctor suscipit nisl vel, aliquet vulputate nisi. Maecenas sed elementum ligula, eget vulputate nisl. Maecenas lacinia, nisi in blandit dictum, augue dui pellentesque dolor, porta ultricies velit tortor at lacus. Proin purus libero, pulvinar quis suscipit vel, condimentum eget tortor.

Are your marketing campaigns falling flat? Are your social media posts failing to resonate with your audience? The problem may be that you're not connecting with your audience emotionally. As humans, we connect with stories on a deeper level than we do with dry facts and statistics. This is why storytelling has become a vital component of successful marketing strategies. According to a study by Edelman, 65% of consumers say that brand stories influence their purchase decisions.

If you want to connect with potential customers and drive engagement for your brand, storytelling can be a powerful tool. In this article, we'll share practical tips, stats, and examples to help you harness the power of storytelling in your marketing campaigns.

Know your audience:
Before crafting your story, it's essential to understand who you're telling it to. Who is your target audience? What do they care about? What challenges do they face? Use data to gain insights into your audience's demographics, interests, and behavior. Create buyer personas to represent your target audience and tailor your story to resonate with them.

Structure your story:
A good story has a clear beginning, middle, and end. Start by setting the scene and introducing the main characters (which could be your brand or customers). Then, build tension or conflict before resolving it in a satisfying way. For example, if you're promoting a weight loss product, you could start with a character struggling to lose weight and feeling discouraged. Then, you could introduce your product as the solution and show how it helped the character achieve their goal.

Make it emotional:
Emotions play a crucial role in how we connect with stories. Don't be afraid to tap into the emotional side of things – whether it's through humor, nostalgia, or empathy. One way to add emotion is by using sensory language that paints a vivid picture in the reader's mind. For example, if you're promoting a travel service, you could use language that evokes the sights, sounds, and smells of the destination.

Be authentic:
Consumers can spot a fake story from a mile away. Make sure your story is genuine and true to your brand values. Share stories that demonstrate your brand's mission, vision, and unique selling proposition. For example, if you're promoting an eco-friendly product, share stories about how your brand is committed to sustainability and reducing environmental impact.

Make it simple:
A good story doesn't have to be complicated. In fact, the simpler, the better – as long as it's memorable and relatable. Use language that's easy to understand, and avoid jargon or technical terms that might confuse your audience.

Use visuals:
Visuals can enhance the impact of your story and make it more engaging for viewers. Consider using images or videos alongside your narrative. For example, if you're promoting a new clothing line, you could create a video showcasing the clothes in action and featuring models with diverse body types.

Now that you know how to craft an effective brand story, let's look at some stats that highlight its importance:

According to Hubspot, companies that use storytelling in their marketing see a 2-3x increase in engagement.
A study by OneSpot found that personalized stories generate 20% more clicks than generic content.
In another study by Sprout Social, 62% of consumers said they would engage with branded social media content if it tells a story.

Once you have crafted your brand story, how do you publish and share it? Here are some platforms where you can share and promote your narrative:

Social media: 
Platforms like Facebook, Instagram, and Twitter are great places to share visual content along with short captions that tell a compelling story. Use images or videos to grab your audience's attention and draw them into your story. Make sure to include a call-to-action at the end of your post to encourage your audience to take action.

Blog posts:
If you have a company blog, use this platform to share longer-form narratives about your brand or customer experiences. This can help establish your brand as a thought leader in your industry and build trust with your audience. Be sure to optimize your blog post for search engines by including relevant keywords and meta descriptions.

Email newsletters: 
Share snippets or excerpts from your brand stories via email newsletters as part of ongoing communication with subscribers. This can help keep your audience engaged and interested in your brand. Make sure your newsletter is visually appealing and includes a clear call-to-action.

Video content: 
Consider creating video content such as explainer videos or short films which showcase customer testimonials or behind-the-scenes glimpses into the company culture. Video content is highly engaging and can help you connect with your audience on a deeper level. Be sure to optimize your videos for search engines by including relevant keywords and meta descriptions.

By using relevant stats as evidence for its effectiveness along with publishing platforms like social media, blogs, email newsletters, and video platforms, one can create compelling narratives which will stay memorable amongst customers. 

If you're ready to own your own digital marketing agency by using a white-label like Webware, you are in luck! We offer entrepreneurs who are ready to be their own boss, work from anywhere in the world, and want to make a steady recurring income the solution. Your brand - our brains. Check out our Webware Partners Program here and request a call.

We've all been there before - feeling bogged down with selling to the wrong customers

You try to accommodate them, but nothing you do seems to work well.

You are wasting energy and money on producing irrelevant content in the wrong places that don’t align with your audience.

At Webware, we have been through this issue and have had to create our client avatar. This has helped us find clients that are the right fit for our service and know exactly where and how to market our service.

By having a clear understanding of who we want to work with, we find clients that we can help succeed.

This not only benefits our business, but it also benefits the client as they are getting the service they need to succeed.

Here is what you need to know about your ideal client and where to target them:

To identify your ideal client, think of that one customer you have right now that if you had more, your business would be where you want it to be.

They should be:

• Fastest to sell to
• Easiest to support
• Stays/pays the longest

Once you’ve identified that client of yours use this cheat sheet and know exactly where and how to market your business to the RIGHT people:
 

Download your Customer Avatar Worksheet here:

We've all been there before - feeling bogged down with selling to the wrong customers

You try to accommodate them, but nothing you do seems to work well.

You are wasting energy and money on producing irrelevant content in the wrong places that don’t align with your audience.

At Webware, we have been through this issue and have had to create our client avatar. This has helped us find clients that are the right fit for our service and know exactly where and how to market our service.

By having a clear understanding of who we want to work with, we find clients that we can help succeed.

This not only benefits our business, but it also benefits the client as they are getting the service they need to succeed.

Here is what you need to know about your ideal client and where to target them:

To identify your ideal client, think of that one customer you have right now that if you had more, your business would be where you want it to be.

They should be:

• Fastest to sell to
• Easiest to support
• Stays/pays the longest

Once you’ve identified that client of yours use this cheat sheet and know exactly where and how to market your business to the RIGHT people:
 

Download your Customer Avatar Worksheet here:

Sending out a monthly newsletter is one of the most impactful digital marketing tools.

Get 30% more revenue within 12 months and stay on top of your client's minds via emails so they can refer you to their friends, family & coworkers!

Not only will this help increase exposure for yourself but it'll also build credibility with those that are looking for a service like yours.

If you don’t have any ideas on what to put in your newsletter, we’ve got you covered.

Top Stories:

• Round-up of popular or recent blog posts or videos
• New job openings
• New case studies
• Membership/customer deals and promotions
• New best practices or tips
• Industry news

Additional Content:

• Quotes
• Recent survey results related to your industry
• Internal employee news, including anniversaries, promotions, and birthdays
• List the i.e. "Best tips to organize your bills" etc
• A team spotlight with pictures and bios
• Photos or stories customers have shared
• Behind the scenes, or interviews with company executives
• Monthly business recap
• New training opportunities
• FAQ (Frequently Asked Questions) and answers
• Upcoming webinars, or recordings of past webinars

The general anatomy of a newsletter typically includes:

• Your logo or masthead
• A featured image and other eye-catching visuals
• Top stories featured at the top
• Additional content and promotions following
• An email footer with social links and subscription information

There are a few best practices you can employ to ensure your design represents your business best:

• Clean, crisp images (no blurry images)
• Text (use same text & font throughout), company logo, and icons
• Try filters, memes, or videos
• Make the CTA (=call to action) clear and obvious — (i.e. "Click here to read" or "Click here to read")
• Mobile-responsive
• Test the length of your newsletter to ensure it's not too short or too long for your audience

Use this simple Newsletter template

If you have the time and excitement to design your own newsletters by all means use our template. We recommend using an email provider like Mailchimp, filling out the template, and either letting your marketing specialist create it for you or you design it yourself. Repeat the process monthly to keep the consistency going.

If creating Newsletters doesn’t seem like the best use of your time and does not make you feel excited, Webware.io has the perfect solution!

Our services include:

DONE-FOR-YOU CLIENT NEWSLETTERS

Our team helps you create regular email newsletters that share important information and key business highlights with your audience. Our team has helped hundreds of businesses create successful newsletters.

EASY-TO-USE EMAIL MARKETING PLATFORM

All of your newsletters and other email campaigns can be sent directly from Webware’s simplified email marketing platform, available right from your website dashboard.

REGULAR PERFORMANCE INSIGHTS

Get regular email insights that show you how all emails are doing so you continually improve their performance. The added benefit of working with Webware means you have a team dedicated to making your campaigns a success as much as you are.

Book a demo today and let’s grow your business together.

Let’s improve your SEO!

Does that sound awful to you? Just simply ANNOYING?

Yeah, we get it.

Digital marketing experts trying to explain the metadata, alt tags and keywords for your website are just not what you are interested in or have any time for.

If you’re looking for a quick fix that will have your site ranked in no time, then we can help with that.

Our team of experts has the knowledge and expertise needed to optimize all aspects of search engines so they correctly understand what has to get done - which means more traffic coming through naturally, your business GROWING, and saving you SO MUCH time!

Book a demo today and let us do the work for you.

Wait! Do you still want to do it all yourself? Let us help you anyway:

To increase your website traffic and generate more clients do the following:

1. Publish Relevant, Authoritative Content
   Without great content, your search engine rankings will suffer. Quality and authority are the most important aspects when doing SEO marketing for a site—site traffic can only improve with authoritative blog posts that include relevant keywords in their titles or descriptions; this helps make them more readable too!
2. Update Your Content Monthly
   You've probably noticed that content is KEY. Search engines know this too. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh. Audit your content on a set schedule (monthly for example) and make updates as needed.
3. Metadata
   When designing your website, each page contains a space between the head tags to insert metadata or information about the contents of your page. If you have a CMS site originally produced by the Webware team will have pre-populated this data for you.
   
   Title metadata is the most important piece of information on your page. It decides what you see and how it's going to be styled, which means that this field can make or break an appearance in search engine results for any given website!
   
   With the aid of a CMS-enabled web team, your meta title is automatically generated based on what you call "page titles." This adds extra importance to choosing wisely and using key phrases within well-thought-out page names.
   
   Description metadata is the textual description that a browser may use in your page search return. Think of it as your site's window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
   
   Keyword metadata is rarely if ever used for search engine rankings. However, you should already know your keyword phrases, so it doesn't hurt to add them to your keyword metadata. You'll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be "accounting service in [city]."

4. Have Content Worth Sharing
   A webpage that is content-rich, authoritative, and actually helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your SEO.

5. Don’t Forget Alt Tags
   Always describe your image and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.

SEO is time-consuming but will benefit your business tremendously.

If you need help improving your SEO and rank on Google so new clients can find you please reach out to us today.

Let’s set up a demo here so we can help your business.

Book a demo

A website re-design is important if you want to grow your business in today’s market.

Your website is not generating the leads and revenue you want? It's time for an update!

Websites change and evolve over time. 10 years ago, your website might have been considered top-notch but in this day of Google's infinite shelf life for content; it'll be obsolete before you know it.

A website redesign includes changes to your website's content, structure, design, coding, and overall navigation.

Doing this might be a bigger investment but it is well worth it considering the increase in exposure and sales.

Here is a simple checklist to navigate you through the decision-making process:

• Does your website appear on Google Search when looking for your service in your area? (Example: Accounting firm in Toronto)
• Do you get 3-5 calls/week through your website?
• Does your website’s look reflect your business brand?
• Do your website pages load quickly?
• Is it difficult to find information that visitors might be looking for?
• Are your pages optimized for mobile use?
• Do your target specific keywords in your content?
• Is the service you offer easy to understand?
• Are pictures updated?
• Does your website have blogs and useful information?
• Is it easy to call or email you through your website?

If 2-3 are un-checked we highly recommend you tackle your website re-design.

But don’t feel overwhelmed just yet.

Webware.io is here to help and we are able to do all of this for you.

Our services include:

EXPERT WEBSITE STRATEGY SERVICES

Our team of expert digital marketing strategists helps your website deliver exactly the kind of experience that your customers want to get. Easy navigation, updated and eye-catching design, and SEO services.

EXTENSIVE PAGE LIBRARY

Our website management dashboard includes every kind of page your website needs to succeed. We have made the process of adding new pages as simple as possible so you can do it yourself or trust our team to do it for you.

24/7 WEBSITE SUPPORT

Our team is available 24/7 to help you maintain your website and make changes on the fly. Whether you want to create a form, add a new page, or address anything else on your site, our team is here to help.

INTEGRATED CONTENT MANAGEMENT SYSTEM

Your website’s content management system is fully integrated with the rest of our toolkit systems to help give your customers a seamless experience. Having all of your systems in one place makes managing your brand strategy as simple as possible.

Book a demo today and let us do the work for you.

No business is perfect and sooner or later you're going to receive some negative reviews. Let us show you how to respond to a negative review and turn a bad review into a potential new sale.

• 94% of consumers say that a bad review has convinced them to avoid a business.
• 53% of customers expect businesses to respond to negative reviews within a week.
• 63% say that a business has never responded to their review.
• 45% of consumers say they’re more likely to visit a business that responds to negative reviews.

But how can you respond so your business can actually flourish after a negative review?

1. Respond within 24-48 hours

The sooner you respond to a negative review the better. It shows that you are on top of your game and quick to make things right. It prevents others from reading the negative review without your response to it.

2. Show empathy and acknowledge the frustration

This is harder than it sounds. You might absolutely disagree with what is being said and it is easier to react with a frustrated response. But sometimes it is better to react with kindness and understanding rather than anger. Our business is our life and it is easy to get offended but acknowledging their pain goes so much further.

3. Take responsibility

Who really likes to say “sorry” and owning a mistake - especially if you are not directly responsible. To apologize and take responsibility shows your businesses confidence and strong values. It makes you more trustable and likable. We are all humans, we make mistakes, and owning it is a superpower.

4. Provide an explanation (if needed)

Look into the problem that is being shown in the review and investigate. Was there miscommunication or a technical problem? Did you do what was asked but the client never received it? Explaining can be helpful especially when someone who is interested in your service is reading the negative review. Try to be specific and clarify what the problem was and how you can fix it.

5. Offer to resolve the issue offline (via call/email)

Calling the client can go a long way. Try and immediately resolve the issue and calling or directly emailing them shows you really care.

6. Make it right (offer money back, discount, etc.)

Making it right, even if it wasn’t your fault, is key! Go above and beyond to repair any damages, and offer discounts or money back. The person might be surprised by your responsiveness and kindness. Lots of bad reviews get deleted this way and the client relationship can even be restored after.

Webware.io services can help you with responding to and managing all your online reviews.

Our online reputation management services include:

• Notification of every review posted
• Access to all reviews via a single platform
• Solicit and receive more positive reviews and endorsements
• Simplified and quick management of reviews across multiple sites
• Ongoing curation of your online credibility with our experts

In today's world, it's hard to focus on anything for more than a few minutes. With phones, paper trails, and constant emails distracting us, it's no wonder that being successful at time management is hard to achieve.

Managing your time and increasing your productivity is the process of planning and controlling how you spend your time in order to achieve specific goals. It involves setting priorities, creating a schedule, and sticking to it.

Effective time management increases your focus and improves your productivity. It allows you to capture bigger opportunities and to spend more time on the projects, goals, and people that matter.

In other words, it helps you live a more balanced and fulfilling life.

So if you're looking to improve your focus and be more productive, start by learning how to effectively manage your time.

1.Set reminders for all your tasks

Most of us have experienced the stress that comes with trying to meet deadlines. Whether it's finishing a project for work or getting clients' numbers organized on time, meeting deadlines can be tough.

But there are some things you can do to make the process a little easier.

First, it's important to know your deadlines. Make sure you have the date and time written down or better saved on an electronic calendar so you don't forget. Second, set reminders for yourself.

We suggest setting a reminder 15 minutes before a meeting or event so you can prepare and gather your things. By taking these simple steps, you'll be on your way to managing your time more effectively and reducing stress in your life.

2. Create a daily planner

Keeping a daily planner is an important part of time management. By situating all the tasks you need to complete in one place, you can ensure that nothing falls through the cracks.
In addition, blocking off time for certain tasks helps you to stay on top of them and make sure you are using your time wisely.

Simply taking a few minutes at the beginning of the day to plan out your schedule can save you hours of wasted time later on.

Of course, no system is perfect, and there will always be days when things don't go according to plan. However, having a daily to-do list & plan is a valuable tool that can help you to make the most of your time.

3. Give each task a time limit

Trying to accomplish too many tasks in a day can lead to feelings of overwhelm and frustration. One way to help manage your time more effectively is to estimate how long each task will take you and then schedule that amount of time into your day.

If you don’t finish the task in the allotted time, move on to something else and come back to it later.

This technique can help to prevent procrastination and increase your productivity.

It also allows you to take breaks throughout the day, which can help to refresh your mind and give you a new perspective when you come back to unfinished tasks. By taking the time to plan your day, you can ease your stress levels and increase your chances of getting everything done.

4.Block out distractions

First and foremost, turn off your email notification. Set 30-minute blocks to check your email every couple of hours instead of checking it every 15 minutes.

Make sure you minimize non-work distractions such as your cell phone, social media, or your favorite online store. By following these simple tips, you can prime your environment for optimal productivity.

5. Establish a routine

Creating a routine at work is important for a variety of reasons.

First, it can help to keep you focused and on track even on chaotic days.

Second, it can prevent you from procrastinating, as you will have a set plan to follow each day.

Finally, your mental health and stress levels will benefit from having a routine in place.

A routine can help to reduce stress by providing structure and predictability, and it can also help to improve your mood and overall sense of well-being. Whether you are just starting out in your career or you are a seasoned professional, creating a daily routine can be a valuable tool for success.

6. Outsource tasks

As a busy entrepreneur, it's important to know when to delegate tasks and when to hire outside help. While there are some areas of your business that you can handle on your own, there are others that are better left to professionals.

For example, if you're spending hours each week on administrative work or website maintenance, it might be time to hire an assistant or contract out those services. Digital marketing is another area where it pays to delegate. Trying to keep up with all the latest platform changes and trends can be a full-time job in itself.

By hiring a digital marketing expert, you can free up your time to focus on the aspects of your business that you're passionate about.

The bottom line is that when it comes to running your business, efficiency is key. Knowing when to hire help can make a big difference in your overall success.

If you are a business owner, you know that your time is valuable. You are always being pulled in different directions by clients, deadlines, and new regulations. It can be difficult to keep up with everything, let alone find time to grow your business.

That's where we come in. At webware.io, we provide a comprehensive suite of digital marketing services designed to help businesses like yours succeed online. We can help you with everything from website design and development to SEO and social media marketing. And because we understand the accounting industry, we can tailor our services to meet your specific needs.

So if you're looking for a partner to help you take your business to the next level, contact us today. We would be happy to discuss how we can help you achieve your goals.

Book a growth session with us today and let’s grow your business together

In addition to being a great way to communicate with customers, blogs can also be used to reach a wider audience.

By writing about topics that are relevant to your business, you can show potential customers that you are an expert in your field.

In addition, by including keywords and backlinks in your blog posts, you can improve your website's search engine ranking and attract more traffic.

Ultimately, blogging is a great way to market your business and build relationships with both current and potential customers.

Tips to get started:

• Content is king, especially when it comes to business blogging. Your customers are looking for help, and if you can provide them with the information they need in a concise, engaging way, you’ll be ahead of the game. Keep your target audience in mind when creating content, and make sure it’s easily understandable. If you can do this, you’ll be well on your way to success as a business blogger.

  Here are some ideas:

  • CHECKLIST: EVERYTHING YOU NEED FOR A SUCCESSFUL TAX DAY
  • THE ULTIMATE GUIDE TO ORGANIZE YOUR FINANCES
  • 10 PURCHASES YOU DIDN'T KNOW WERE TAX-DEDUCTIBLE
• Before writing a blog post, it is essential to create a list of relevant keywords. These keywords will help you to reach your target audience through search engines.
  
  By including these keywords in your title and throughout your blog post, you will be more likely to rank higher on search engine results pages.
  
  In addition to helping you reach your target audience, using keywords effectively can also help to improve the quality of your writing.
  
  Here are some keyword examples:
  • Accounting service in [your city]
  • Income tax tips
  • Tax preparation
  • Tax deduction calculator
• It's no secret that people are highly visual creatures. We are constantly bombarded with images, and our brains are hardwired to pay attention to them.
  
  This is why it's so important to use visuals in your blog posts. By including images, you can grab your readers' attention and hold it for the entire post. But it's not enough to just include any old image. The visuals you use should be informative and relevant to the topic at hand.
  
  For example, if you're writing a blog post about the benefits of organizing your finances, you might include an infographic that shows the different tax benefits of keeping it organized.
  
  Or if you're writing a post about tips for limiting your expenses, you might include a Canva pamphlet with some helpful tips. Visuals are a great way to engage your readers and keep them coming back for more. So make sure to use them wisely!
• In order to succeed in the world of blogging, it is important to stand out from the crowd.
  
  One way to do this is to stay current with what is happening in your industry and to do the opposite of what your competitors are doing on their blogs. This will help you appear fresh in the eyes of your viewers and separate your blog from the rest.
  
  In addition, staying up to date with current pieces and marketing techniques will ensure that you are providing your readers with the best possible content.
  
  By following these tips, you will be on your way to becoming a successful blogger.
  You're not alone if creating content for your website feels like a drag.
  In fact, it's one of the most common complaints we hear from our clients.
  
  That's why we offer a comprehensive blog writing and publishing service that takes care of everything for you. And because we're experts in the field, you can be confident that your blog will be engaging and informative, helping you attract more readers and grow your business.
  
  So if you're ready to take the hassle out of content creation, book a demo today to learn more about our blog writing services.

A lot of small business owners have been running their businesses for years without focusing too much on digital marketing, but the market is getting more and more competitive so you might be at a point to fully take advantage of digital marketing.

But are digital marketing agencies worth their money?

How much time does digital marketing really take?

After reading this article you will know what solution is going to work best for your business.

Here are some mind-blowing numbers for business owners to know:

• 1.79 billion people bought something online last year.

• 75% of customers expect help online within 5 minutes.

• 70% of small-to-mid-sized businesses are investing more into their digital presence.

• 70% of people think that digital payment methods will overtake cash and cards by 2030.

• 36% of all small or personal businesses are making their sales on the internet.
  (Source: https://firstsiteguide.com/online-business-stats/)

1. Do you know what you want to archive with digital marketing?

• Brand awareness

• Grow sales

• Engage with customers

• Expand your reach

• Being found on Google

• Building a strong reputation

• Increase referral and repeat business

All these things are important and are going to grow your business dramatically.

2. Do you have the skills?

• Creating a website and improving your SEO 

• Creating content that attracts the right audience

• Building email lists and creating Newsletters

• Setting up social media accounts and filling them with content

Digital marketing requires a certain set of skills to be successful, from metadata to coding, keeping up with trends, and constant improvement.

3. Do you have the time?

Affective digital marketing can take up to 3 business days each week. Is that the best time for your as a business owner to spend your time? Or should you be focussing on your clients and improving your service/product? 

4. What is your standard for quality?

• An experienced digital marketer can help you build your brand and online presence quicker and way more efficiently, and you will see better results.

• Do you want your business to present itself exceptionally or is self-made good enough for now?

5. How much money do you want to spend?

• Digital marketing is one of the most sought-after services for ever small businesses. 

Having a strong online presence and the shift of customers switching more and more online to find new services and products is increasing the need to do digital marketing with expertise and quality.

• The question is more- What ROI do you want to achieve for your business?

• A professional agency is always going to get you better results quicker for your business than trying to figure it out yourself.

If you as a business owner think your valuable time is spent best on doing digital marketing and not relying on an agency then that is what you should be doing.

If you are already running out of time as a business owner and feel like the day never has enough hours, then hiring a digital marketing agency, like Webware.io, is the best decision you are going to make.

We have over 3000 small business owners trusting us with their digital marketing and would love to exceed your expectations as well.

Let’s chat more about what you are looking for and if Webware.io is the right fit for you.

Book A Growth Session

Email remains the highest-performing marketing channel. Social media, SEO, and online reviews are all designed to do one thing: drive people to your website where you’ll collect their email addresses and start building relationships.

The most popular ways to increase your email list:

• Including email signup forms on your site: platforms and content management systems make it simple to add email signup forms to your website. You can add them to a sidebar, the footer, or as an exit intent pop-up.
• Using social media to encourage signups: social media is big. Instagram has the highest median engagement rate at 1.6%. That’s with over one billion users every month—and 90% of them are following businesses already. Use social media to promote new products or valuable content.
• Create helpful guides, webinars, and cheatsheets and offer them on your website, for people to be able to access them ask for their names & email address.
• Encourage subscribers to forward your emails

=> Whenever someone visits your website or social media, ask them to sign up for your newsletter.

It’s a good idea to invest in a platform that helps you manage your list. The right tools can help you incorporate email personalization and segmentation, plus automate your email and social media campaigns.

At webware.io we offer an extensive email marketing platform to store your contacts, tag them and even create newsletters for you.

Different segments for your email lists:

1. Different buyer personas
2. Loyal customers
3. Hot leads
4. Cold leads
5. New clients
6. Clients that haven’t worked with you in a long time
7. Demographics
8. Geographic area
9. Amount spend
10. Personal interest

Create content that relates to the segment you choose, if someone is a loyal customer, create a referral program or offer a special deal as a “thank you”.

The more segmented you are the higher the response rate. This is key for engagement and less un-subscribers.

Email marketing can be a powerful tool, the open rate currently resides at about 21% which is pretty high.

Email marketing software like Webware.io will provide valuable statistics like open rates, bounce rates, click-through rates, and conversion rates you can use to improve performance.

Need help setting up your email list and sending out content?

Book a Growth Session today and start growing your business with email marketing.